Whether you are a hotel owner and/or operator looking at maximizing your top line revenues, our experienced sales & marketing team can assist you, through better rate management, in outperforming your competitive set, and launching more efficient sales and marketing actions.

Being ourselves hotel owners and operators, we have extensive experience interacting with hoteliers.

We only take actions which will have a measurable positive result on room occupancy rates and average prices in a view to improve your business’ performance. Our goal is to bring your property recognition, reputation, and a standing which you will never cease to appreciate.

We can represent individual hotels, such as Es Saadi in Morocco or the Eden Rock in Saint Barths, as well as portfolios of hotels such as Taj Hotels Resort & Palaces.

The markets we cover are:

• Europe
• North & South America

Our resources:

Our sales team has an extensive knowledge of the travel/tourism distribution networks. Experienced in the latest prospection techniques –both offline and online- our team has developed a unique database of G.L.A Hotels clients and partners representing more than 35,000 contacts worldwide.

The scope of this mission includes:

SALES ACTIONS

• Implementation of the rate strategy
• Establish partnership with travel agents, tour operators, corporations, tourist organizations and other sources of business
• Constant liaison with international hotel affiliations and customized presentations to reservations teams such as The Leading Hotels of the World.
• Active marketing to corporate clients
• Participation in international trade shows and consumer events
• Organization of promotional events for the new or renovated hotels
• Press trips

DIRECT MARKETING

Most of the direct marketing actions are executed internally by G.L.A Hotels from conception to mailing. It includes the annual mailing of the « Hideaway Collection» brochure, promoting all of the G .L.A Hotels, to all individual clients and partners present in G .L.A Hotels’ database (15 000 qualified contacts in Europe plus 10 000 in the U.S.A).

WEB MARKETING, YIELD MANAGEMENT AND ELECTRONIC DISTRIBUTION

G.L.A Hotels ensures the hotel is properly referenced in both G.L.A Hotels’ commercial website and the main merchant websites. The handling and follow up of the bookings, room statistics, web referencing, the conception and mailing of newsletters as well as the competition analysis are managed directly by G.L.A Hotels internally.